This is Vol. 1 of my monthly column entitled Black Dollars Matter. And although it will light a fire under white businesses that treat Black consumers with contemptuous disrespect, it is designed to ignite an inferno under blissfully ignorant Blacks who finance that racism.
I don’t mean to offend anyone by using the phrase, “blissfully ignorant.” It’s actually the perfect term because, as defined in the Cambridge Dictionary, it simply means “not knowing (or not wanting to know) any of the unpleasant facts about something.”
The facts are that many white businesses in Philadelphia (and throughout America) refuse to treat Black consumers with respect.
White businesses that do racist business must be exposed, not rewarded. And Black consumers who patronize racist businesses must be enlightened, not ridiculed. I hope I am able to expose and enlighten through these monthly Black Dollars Matter columns.