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Black Consumers Must Demand Respect in Philly, Across U.S.
Jun 03 – Jun 16, 2021

michael coard

This is Vol. 1 of my monthly column entitled Black Dollars Matter. And although it will light a fire under white businesses that treat Black consumers with contemptuous disrespect, it is designed to ignite an inferno under blissfully ignorant Blacks who finance that racism.

I don’t mean to offend anyone by using the phrase, “blissfully ignorant.” It’s actually the perfect term because, as defined in the Cambridge Dictionary, it simply means “not knowing (or not wanting to know) any of the unpleasant facts about something.”

The facts are that many white businesses in Philadelphia (and throughout America) refuse to treat Black consumers with respect.

White businesses that do racist business must be exposed, not rewarded. And Black consumers who patronize racist businesses must be enlightened, not ridiculed. I hope I am able to expose and enlighten through these monthly Black Dollars Matter columns.

We got money. Black people got money. According to the Selig Center for Economic Growth at the University of Georgia, Blacks in the United States, as of 2019, have buying power of $1.4 trillion, which by 2024 is expected to expand to $1.8 trillion.

How does that pertain to Philly? Here’s how. World Population Review indicates that the total population of Philadelphia this year is 1,585,010 with the fourth largest Black population in the country equaling, as noted by the U.S. Census Bureau in 2019, 43.6%, which is 690,652, many of whom have disposable, or at least comfortable, income. Like I said, we got money.

Despite that, many white businesses in Philly refuse to treat us with respect. And it’s not just in this city. It’s everywhere in America.

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