We had planned the 2020 fundraising campaign to last six weeks and end Tuesday, December 1, Giving Tuesday. However, thanks to you, our readers, we reached our goal in five weeks. We reached our annual goal of $3,580. And, we expect yet another check to add to our current total of $4,245 which is $665 beyond our goal.
We had 31 donors in this final 2020 campaign, ten (35 percent) of them men. Men also contributed 30 percent of the amount donated.
“Women are more likely to give than their male counterparts across generations, although Gen-X tends to be the exception,” reports The NonProfit Times. They based their report on research conducted by the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy.
For this campaign, we used three electronic platforms, our own in combination with PayPal, GoFundMe, and Facebook. Donors also were able to contribute using traditional check and mail service.